Obsess over the customer experience. Springsteen’s band-mates said that he would obsess over the smallest details, like the exact sound of a drumstick. They would spend hours and hours until the track sounded just right. Steve Jobs is equally as obsessive. He said to have a “pixel level” obsession with every aspect of the user experience. Of course there is a point at which obsession becomes detrimental but in today’s business climate where customer satisfaction continues to erode, perhaps a little obsession over the customer experience is a good thing.
Eliminate the clutter. Remarkably, Springsteen actually left songs off the album, Darkness on the Edge of Town because he didn’t believe they fit with the theme of the album. Steve Jobs is also obsessive about eliminating anything that detracts from the focus of a product. If a button doesn’t have to be there, it’s not. Jobs once said, “We’re as proud of what we don’t do as are about what we do.”
Article By CARMINE GALLO
What do you think?
Would you add anything to this list?