1. A wasting away of the body of of an organ or part, as from defective nutrition or nerve damage.
2. Degeneration or decline as from disuse.
3. A decrease in size, a wasting away, deterioration, or diminution; to waste away, wither or deteriorate.
Buildings that once represented the epicenter of American power were now mere ghosts of a distant past. That is until about 10 years ago when the buildings were totally torn down...
-Organizations have a life-cycle like the Bell Curve-
Right after the highest point in the curve!
The reason is because when an organization reaches this point they have the most money, the most resources, Etc.
The effect of success shades the leadership from considering the natural process of atrophy. I know this sounds a bit unnatural --but it is true.
Consider your own organization...
Q: Do they spend the vast majority of their time, energy & resources preserving the past?
If the answer to the above question is YES. Then your organization is in trouble!
If you are wondering how you can avoid atrophy, the answer is that you will never truly remove atrophy from an organization.
This is why great leadership is required to continually challenge & reinvent the business so that it can stay fresh and continue on in the future. And guess what is the best way to keep people out of the rut in the first place?
By consistently reminding your team of atrophy!
I leave you with this inspiring illustration from nature:
A Salmon will fight its way upstream for one reason...to ensure that another generation continues. It fights the current in order to spawn a new generation. After all of this, the Salmon dies. I am not sure if the Salmon does this by instinct or knowingly feels that its own death is near, but what I do know is that atrophy is taking place and that Salmon gives everything it has for the next generation.
May you and I do the same in the space God has placed us.
Especially in His Church.
“And of the children of Issachar,
which were men that had understanding of the times,
to know what Israel ought to do..."
I Chronicles 12:32